Today, we are diving into Vogue Magazine from July 1990! This is the first 90’s magazine that I am sharing on the blog and I am so ready for it!
It is absolutely mind boggling to me that 1990 was THIRTY years ago and considered vintage (BTW- vintage is defined as older then 20 years, while antique is older then 100 years).
The 90’s were an interesting time- and the fashions were no exception. People were ditching their neon colors of the 80’s and tight, form-fitting outfits, for dark colors and baggy silhouettes. 1990 seems to be a transition year for fashions from the 80s to the 90s, as remnants of the previous decade linger alongside a future glimpse into the true 90s aesthetic.
Recently, 90’s fashions have made a strong come back. Personally, I like them- the self expression and movement are a lot of fun. There were so many outfits in this issue that had me thinking “Hey, this picture could have been taken yesterday!”.
I really hope you enjoy viewing this issue as much as I do! As always, if there are any images you see in the video that I did not scan, drop me a comment or email via the contact page and let me know the timestamp and description, and I will get back to as soon as I can!
For this post I am collaborating with one of my favorite Instagram clothing shops- Coconut Vintage Threads! She posts the most amazing themed collections of a mix of new, gently used and vintage clothing items, in a a variety of sizes, in a fun auction-style setting! It is honestly like shopping with the girls – so much fun. She is going to be dropping a 90’s themed collection soon, so make sure to follow her for some great 90s vintage fashions coming soon!
Cover. Vogue, July 1990. 
Train case spread featuring Louis Vuitton, Gucci, Fendi, Ralph Lauren and more. Vogue, July 1990. 
“Black is out… or is it?” featuring Charolette Neuville, Paloma Piccasso, Mariana Schiano, Ellin Saltzman, Kathleen Sullivan, Annette de la Renta, Anne Bass, Allison Stern . Vogue, July 1990. 
“Talking Fashion” vintage styles. Vogue, July 1990. 
Golden velvet cat suit. Vogue, July 1990. 
Colorful mini dress. Vogue, July 1990. 
“Country goes to town” black and white photo. Vogue, July 1990. 
“Country goes to town” fashions. Vogue, July 1990. 
“Country goes to town” fashions gold and peach fur coat. Vogue, July 1990. 
“Country goes to town” gingham dress. Vogue, July 1990. 
90’s haircut inspo. Vogue, July 1990. 
90’s haircut inspo. Vogue, July 1990. 
Christian Dior gold inspired by faberge eggs. Vogue, July 1990. 
Charolette Neuville 1960s inspiration- comic book style. Vogue, July 1990. 
Calvin Klein inspired by equestrian wear. Vogue, July 1990. 
Donna Karen fashions. Vogue, July 1990. 
“Vogue point of view. wear now… and later”. Vogue, July 1990. 
Calvin Klein ad featuring bench, jeans, cardigan in black and white. Vogue, July 1990. 
Code West Varoom ad Unsquare Footage featuring a motorcycle and model in an animal print skirt. Vogue, July 1990. 
Jhirmack hair care products featuring a coupon. Vogue, July 1990. 
Pink Newport Stripes ad featuring shopping ladies. Vogue, July 1990. 
Laurel ad featuring a fun outfit. Vogue, July 1990. 
“Yo” Merit Ultra Lights cigarette ads. Vogue, July 1990. 
Christian Dior cosmetics mascara parfait ad. Vogue, July 1990. 
Virginia Slims cigarettes ad. Vogue, July 1990. 
Escada by Marga Ley ad. Vogue, July 1990. 
Gianni Versace Couture ad. Vogue, July 1990. 
Guess Jeans ad. Vogue, July 1990. 
Guess knitwear ad. Vogue, July 1990. 
“Fashion Clips” by Page Hill Starzinger spread. Vogue, July 1990. 
Ghost Movie ad. Vogue, July 1990. 
1991 Alfa Romeo Spider ad. Vogue, July 1990. 
Back Cover. Cover Pro-Lining Perfect Point Eye Pencils. Vogue, July 1990.
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